![]() The goal of this kind of video is to demonstrate the product's value while showing it on the screen. Requires product demo platform: While it’ll save you time and money in the long run, you’ll need to start using a demo platform to create product tours.Ī lot of sales professionals will use sales pre-recorded product demo videos during their call with prospects.Learn about your product: Track which features your prospects click on to understand what’s resonating with your audience.Provides key data about your leads: Gather leads and track how they use your product.Engaging: Allows prospects to click through themselves and focus on what’s interesting to them.Let prospects try before they buy: Buyers love to try products out for themselves to see if they enjoy using them.This can help your prospects quickly understand your product’s value without needing to first book a meeting. Marketing teams can embed an interactive tour on their website or in their marketing materials and use it to gather leads. You do this by giving them the chance to experience it for themselves directly on your website. This method of marketing is called product-led growth and is a great way for SaaS companies to let top-of-the-funnel prospects fall in love with their product. Requires product demo platform: While it’ll save you time and money in the long run, you’ll need to start using a demo platform to create interactive product demos.Ī product tour for marketing is usually a short (or more in-depth) interactive walkthrough of your product that showcases it’s value.Provides key data and analytics: Track key metrics to optimize your sales process. ![]() ![]() Can be used throughout sales process: Give your buyers a chance to see the product ASAP.Shareable: Instead of leaving a demo leave-behind, send prospects the demo itself to share with colleagues.More engaging for prospects: Allows prospects to click through themselves and focus on what’s interesting to them.Scalable: Once you’ve created one demo “template”, duplicate (and edit) your demos easily.Easy to create and customize: Quickly create interactive demos with an easy-to-use editor.Save time and money: No need for developers or production teams to create a high-quality demo.Focused: You can tailor your demo to meet the customers’ specific pains.Personalized: Reps can easily add the prospect's name and company to give the feel of how the product will look.Closer to actual experience: Prospects get the demo experience of clicking through your product.This will help you optimize your sales process as you move forward. If you’re using an interactive demo software like Walnut, these demos are also really easy to build, customize, and share so that you can send the perfect demo for each prospect regardless of where they are in the sales process.įor example, SDRs can send links to a mini interactive demo in their cold outreach or their request a demo email template while AEs can send or share more thorough sales demos in their demo follow-up emails when prospects are more serious.Īnd once you send your demo to your prospect, you can track how they engage with it, who they share it with, and which parts they enjoy the most. Interactive product demos often include built-in guides that direct prospects through the product demo so that they can enjoy the demo with or without the assistance of a sales rep. Interactive product demosĪn interactive demo is a software demo that allows prospects to interact directly with it, giving them a demo experience that’s closer to the experience they’ll have when they use your product. Let’s go through these one by one and understand their pros and cons.
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